The permanent stands were placed in the impulse sales zone of the markets so that the customer could buy his favorite premium brand Stella Artois in addition to the commonly purchased beer on the basis of a visual impulse. The stands are also exceptional in their choice of materials and quality of workmanship, which is not common for hypermarkets. It includes a glass showcase,

in which is placed an illuminated crystal glass in the iconic shape that the brand uses in its flagship restaurants.